Bound x noissue

Nothing can be more satisfying than a well-fitting piece of clothing, whether that be in terms of size, design, material, or craftsmanship. If the quality is top-notch, wearing it will definitely make you feel like you’re on top of the world. That includes undergarments.

To address a concern that many men have with undergarments—that is, the tendency to sacrifice form over function and vice versa—Ravi Patel founded Bound. Bound’s signature design is a solution or alternative that checks all the boxes you might have when looking for the best underwear for you: sustainable, comfortable, and durable.

For Bound, what is essential to creating their products is a key ingredient that will flawlessly reflect the quality that they are striving for, and Lyocell just does the trick—it’s enduring, breathable, and, above all, environmentally friendly.

Similar to packaging, Bound is dedicated not only to showcasing their charming personality with every unboxing but their commitment to sustainability as well, so they use compostable alternatives from noissue. Read on for more!

Tell us a bit about your brand!

We're Bound. A business dedicated to self-betterment using sustainable underwear as our vehicle. Our underwear is made from natural fibers like Lyocell, is antibacterial, and sweat-wicking, plus, is designed with built-in lycra panels to defeat ride-up and chafing.

Tell us about the design for your packaging and how you’re using them?

Packaging is an opportunity for us to create a memorable brand experience. Showing our customers we care at every stage of the buyer's journey.

With the help of noissue, it's touch points like packaging that get our customers talking, i.e. show your spouse and tell your friends.

What made noissue a good fit for your packaging?

It's clear two of our highest values are aligned: Good Design + Sustainability.